Aromatherapy Associates Brand Focus

If you have ever delved into the world of Aromatherapy, you know how powerful it can be. Aromatherapy can be used to soothe not only the body, but the mind as well. Aromatherapy Associates is a world-leading, luxury brand specialising in well-being through therapeutic essential oil blends that have been …

Five Vegan Products to Bring Veganuary to Your Skincare

As we embark on the journey of Veganuary, extending our plant-based choices beyond the plate is a delightful way to embrace a cruelty-free lifestyle. Elevate your skincare routine with compassion and efficacy by incorporating these five vegan products. From nourishing serums to revitalising creams, we’ve curated a list that not …

Unlock the Secrets of Beauty Sleep: Nighttime Beauty Tips for Radiant Skin

Photo by cottonbro studio Beauty sleep is not just a myth; it’s a real phenomenon that can transform your skin. While you snooze, your body undergoes essential processes that contribute to a healthy complexion. By optimising your nighttime routine, you can unlock the secrets of beauty sleep and wake up …

Make Up Tips for Skin Over 50

Photo by cottonbro from Pexels Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain …

Treat Your Skin to an Overnight Overhaul

Photo by Andrea Piacquadio from Pexels One of the questions we get asked quite often is whether there really is a difference between products which are created for daytime and nighttime. The answer to that  question is a resounding “yes”! Products which are created specifically for night are usually much …